Getting the Fruits of Your Research into the Marketplace

Posted by Curt Kinghorn on Mar 27, 2018 9:01:29 PM

Researchers do behavioral research for a variety of reasons. Most researchers do what they do to understand behavior or to understand its underlying physiology or both. In addition, most researchers are interested in seeing the fruits of their research benefit their fellow man. Moving from research to the “fruits of their research” to “benefiting their fellow man” is often a difficult process, particularly for researchers in an academic setting.

Some people believe that if you “Build a Better Mousetrap, the World will Beat a Path to your Doorstep.” Unfortunately, this is rarely the case.

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I’d like to share with you briefly six key fundamental concepts related to getting your research into the marketplace. Understanding these concepts will help you understand how ideas from research get translated into products that can benefit mankind.

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Stages to Get a Product to Market.jpg

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Initial Risk.jpg

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Unless you are already working for a commercial research and development company, realistically, in order to get the fruits of your research out in the world, you will either have to start your own company or partner with an already-existing company.  In a later blog, I will give you some pointers on both of those topics. In the meantime, if you have any questions or comments, please let me know by leaving your name and contact information below. 

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